How much can you unlock in aftermarket revenue
from the capital equipment you’ve sold in the last 10-15 years?
Complex industrial machinery providers typically earn less than 12% of annual revenue from their aftermarket operations. A short conversation will confirm your potential revenue gain and give you a roadmap to high-margin aftermarket revenue.
Learning from 185+ Capital OEMs, including:
What’s actually costing you aftermarket revenue?
It’s rarely just one thing, and it’s rarely the thing you’d guess. Our audit finds out which of these apply to you, and by how much.
Post-warranty asset blindness
Once the warranty clock runs out, so does your certainty. You can’t say how many units are still running, or who’s operating them now.
Fragmented, disconnected data
Your field team sees worn parts and upgrade candidates every day. It rarely makes it past a service ticket into your CRM.
Margin leaking to 3rd-party parts & service
Every quarter, high-margin revenue walks out the door to a shop that never built a single unit of this equipment.
Aftermarket run as an afterthought
The part of your business with 3-5x the margin of new equipment runs on spare time, not a dedicated owner.
Their methodology is well researched and precisely architected. I’ve worked with them on some complex machinery and inconsistent data. Their approach helped us take the right track to success.
What happens next
- 1
A 15-minute intro call
We understand your machinery and its aftermarket revenue structure, and outline the plan for your audit.
- 2
The 15-day audit
We securely study one product line’s equipment history and its aftermarket records.
- 3
Your final report
A verified opportunity map and a step-by-step roadmap.
Book your OEM Aftermarket Opportunity Audit
Starts with a 15-minute intro call.
Investment: a nominal fixed fee, scoped on the call. If we don’t deliver, you don’t pay.
We run 10 audits per quarter to hold the 60-day timeline. A few openings left for the Oct–Dec ’26 quarter.
The 15-day OEM Aftermarket Opportunity Audit
15-day audit → verified opportunities within 60 days
See how much aftermarket revenue you may be leaving unrealised.
We will securely study a single product line’s equipment history and its aftermarket records. We will report to you with evidence what’s recoverable, that standard tools miss.
- No lock-in. You maintain 100% ownership of all discovered opportunities and all audit deliverables.
- No IT setup required. We do not touch your live systems.
Our guarantee
For every $10 Mn worth of equipment audited, we will find at least $100,000 in aftermarket opportunities, verified and approved with you, or the audit is completely free.
And once you have the roadmap: you only pay for the Revenue Capture Playbook phase if we hit the agreed milestones together. No results, no charge for that phase.
What’s included in the final report
Verified aftermarket opportunity map
A verified list of at least $100,000 in unrealised opportunities from one product line, including where revenue is currently going to third-party parts and service providers, or you pay nothing.
A no-obligation step-by-step roadmap
How to capture high-margin aftermarket revenue with minimal internal effort. Your team executes, or we do.
Installed base data health scorecard
Your fleet data’s completeness gaps and true coverage blind spots.
Performance benchmarking with industry peers
Your aftermarket revenue health against mature capital equipment peers.
Revenue Capture Playbook
A named owner, pricing action, and 30/60-day milestone for every opportunity.
Board-ready executive summary
Framed in margin and EBITDA terms, for the conversation you’ll have with your CEO or board.
The phase after your audit
These are the natural next phase, scoped separately once your audit findings are in, not something assumed as part of the audit itself:
- Revenue solutions designed around your customers’ real issues
- Visibility into >90% of your equipment base audited
- Configurable personalised packages: tiered contracts or parts-heavy AMC
- Risk assessment & contract pricing aligned with your org policies
- The same sales & support team enabled to sell more
- A feedback loop across service, sales, asset utilisation, and outcomes
- Much more powerful CRM
Implementation of the post-audit roadmap
Recent & visible assets.
Older, less visible assets.
Strong industrial engineering pedigree
The aftermarket audit methodology is built by our industry experts team, who have served 250+ industrial equipment firms over the last 14 years across the US, Germany, Canada & the UK, and have won several industry awards while doing so.
Anubhav Dwivedi
CEO and Founder, Machine Science
Not ready yet? Get added to our subscribers to learn from our research and benchmarks.
Frequently Asked Questions
What happens on the 15-minute assessment call?
We briefly understand your machinery and its aftermarket revenue structure, identify what kind of information and details you already have (even if in manual records) and what gaps may exist, and outline the exact plan for your audit — showing how we diagnose opportunities that standard tools completely miss.
Can I run an installed base audit without an ERP or CRM integration?
Yes. The audit analyzes a secure export of a single product line's equipment and aftermarket history — no access to live systems, no ERP or CRM integration, and no IT setup required.
Can equipment history be mapped using just historical shipping and service records?
Yes. The audit is built to work from the records OEMs already have on hand — shipment history, service tickets, warranty logs, and spare parts orders — even when they're incomplete or partly manual, rather than requiring a clean, unified data system first.
What is the typical aftermarket revenue leak for a mid-market industrial OEM?
Complex industrial machinery providers typically earn less than 12% of annual revenue from their aftermarket operations, well below what mature capital equipment peers achieve from the same installed base. The gap is rarely a strategy problem — it's that the data needed to find and capture it is scattered across service tickets, spare parts orders, and distributor records instead of being assembled into a usable picture.
How do aftermarket and services margins compare to new equipment sales?
Aftermarket and services revenue generally carries meaningfully higher margins than new equipment sales across capital equipment industries, though the exact gap varies by sector, product line, and company. Rather than relying on an industry-wide average, an installed base revenue audit quantifies the specific, verified opportunity for your own product line.