How much can you unlock in aftermarket revenue
from the capital equipment you've sold in the last 10-15 years?
Complex industrial machinery providers typically earn less than 12% of annual revenue from their aftermarket operations. A simple assessment will confirm your potential revenue gain & provide a roadmap to high-margin aftermarket revenue.
Book your revenue audit via a 15-minute assessment callBuilt exclusively for complex capital equipment OEMs
Our audit is highly specialized for manufacturers of mission-critical, complex high-value equipment,
where downtime is not an option.
The 15-day aftermarket revenue audit
See how much aftermarket revenue you may be leaving unrealised.
We will securely study a single product line's equipment history and its aftermarket records.
We will report to you with evidence what's recoverable, that standard tools miss.
Our guarantee: For every $10 Mn worth of equipment audited, we will find at least $100,000 in aftermarket opportunities, verified & approved with you — or the audit is completely free.
- No lock-in — You maintain 100% ownership of all discovered opportunities and all audit deliverables.
- No IT setup required — We do not touch your live systems.
What's included in the final audit report
Verified aftermarket opportunity map
A verified list of at least $100,000 in unrealised opportunities, from your single selected product line — or you pay us nothing.
A no-obligation step-by-step roadmap
To capture high-margin aftermarket revenue, designed to require minimal internal resources. Have your team execute the roadmap or let us do the heavy lifting.
Installed base data health scorecard
A detailed diagnostic of your fleet data health, highlighting any completeness gaps & your true coverage blind spots.
Performance benchmarking with industry peers
Mapping your aftermarket revenue health against mature capital equipment peers.
Their methodology is well researched and precisely architected. I’ve worked with them on some complex machinery, inconsistent data and undefined customer outcomes. Their approach helped us take the right track to success.
Book your revenue audit
Learning from fast growing OEMs, globally
$900 Mn, APAC
$750 Mn, UK
$90 Mn, Ireland
$1.8 Bn, India
$200 Mn, India
$450 Mn, USA
What happens after the audit
Within 30 days, you get the audit findings implemented, that generates:
- Revenue solutions designed around your customers’ real issues
- Visibility into >90% of your equipment base audited
- Configurable personalised packages — tiered contracts or parts-heavy AMC
- Risk assessment & contract pricing aligned with your org policies
- The same sales & support team enabled to sell more
- A feedback loop across service, sales, asset utilisation, and outcomes
- Much more powerful CRM
Implementation of the post-audit Roadmap
Phase 1 — 30 days
Recent & visible assets.
Phase 2 — 60 days
Older, less visible assets.
Strong industrial engineering pedigree
The aftermarket audit methodology is built by our industry experts team, who have served 250+ industrial equipment firms over the last 14 years across the US, Germany, Canada & the UK, and have won several industry awards while doing so.
Anubhav Dwivedi
CEO, Founder — Machine Science
Industrial Pumps
Process Furnaces & Heaters
Cryogenic Storage & Commercial Chillers
Wind Turbines
Frequently Asked Questions
What happens on the 15-minute assessment call?
We briefly understand your machinery and its aftermarket revenue structure, identify what kind of information and details you already have (even if in manual records) and what gaps may exist, and outline the exact plan for your audit — showing how we diagnose opportunities that standard tools completely miss.
Can I run an installed base audit without an ERP or CRM integration?
Yes. The audit analyzes a secure export of a single product line's equipment and aftermarket history — no access to live systems, no ERP or CRM integration, and no IT setup required.
Can equipment history be mapped using just historical shipping and service records?
Yes. The audit is built to work from the records OEMs already have on hand — shipment history, service tickets, warranty logs, and spare parts orders — even when they're incomplete or partly manual, rather than requiring a clean, unified data system first.
What is the typical aftermarket revenue leak for a mid-market industrial OEM?
Complex industrial machinery providers typically earn less than 12% of annual revenue from their aftermarket operations, well below what mature capital equipment peers achieve from the same installed base. The gap is rarely a strategy problem — it's that the data needed to find and capture it is scattered across service tickets, spare parts orders, and distributor records instead of being assembled into a usable picture.
How do aftermarket and services margins compare to new equipment sales?
Aftermarket and services revenue generally carries meaningfully higher margins than new equipment sales across capital equipment industries, though the exact gap varies by sector, product line, and company. Rather than relying on an industry-wide average, an installed base revenue audit quantifies the specific, verified opportunity for your own product line.