About Machine Science
From equipment to outcomes.
Accelerating OEM aftermarket revenue & equipment-as-a-service transformation.
Machine Science helps capital equipment OEMs capture aftermarket revenue from the machines they have already sold, and moves them toward outcome-based models.
Most capital equipment manufacturers are stuck selling the machine, not the ongoing value their customers need after the sale. Our teams find the aftermarket revenue hidden in your installed base, verify it with your team, and help you capture it.
Mature OEMs earn 3x–5x more from aftermarket than their peers. The gap is rarely lack of demand or effort.
We are currently working with a select group of design partners to bridge that gap in weeks, not the years it used to take.
What Machine Science does
OEM Aftermarket Opportunity Audit
A 15-day audit of one product line’s equipment history and aftermarket records, also known as an installed base revenue audit. You get a verified opportunity map, a data health scorecard, a peer benchmark and a board-ready executive summary. For every $10 Mn worth of equipment audited, we find at least $100,000 in verified aftermarket opportunities, or the audit is free.
Learn more about the auditRevenue Capture Playbook
For each verified opportunity: a named owner, a pricing action and a 30/60-day milestone, starting with recent, visible assets and then older ones. Your team executes, or we do. You pay for this phase only if we hit the agreed milestones together.
OEM Aftermarket Maturity Assessment
A free 3-minute online assessment that places your aftermarket on a five-level maturity scale and benchmarks you against peers of your equipment type. It scores 5 of our 10 operating dimensions online; the other 5 come up on a follow-up call.
Take the assessmentResearch on outcome-driven OEMs
With Harbor Research, we publish research on how capital equipment OEMs move from selling machines to selling outcomes. Our first paper shows aftermarket margin by maturity level and three cases of outcome-based pricing.
Read the researchThe phase after your audit
Scoped separately once your audit findings are in, as a roadmap you can implement or let our team do the heavy lifting. It covers:
- Revenue solutions designed around your customers’ real issues
- Configurable, personalised packages: tiered contracts or parts-heavy AMC
- Risk assessment and contract pricing aligned with your organisation’s policies
- The same sales and support team enabled to sell more
- A feedback loop across service, sales, asset utilisation and outcomes
What makes Machine Science different
Promised findings in 15 days, or no fees
The audit typically costs $2.5K–$6K, takes 15 days, and carries a written guarantee: at least $100,000 in verified opportunities per $10 Mn of equipment audited, or you pay nothing. Aftermarket work from consulting firms such as McKinsey and Bain is typically scoped as a multi-week engagement at enterprise rates, without a result guarantee.
No software to buy, no IT project
We work from a secure export of records you already have: shipment history, service tickets, warranty logs and parts orders, even when incomplete or partly on paper. Installed base platforms such as Entytle, Syncron and PTC ServiceMax are software you subscribe to and integrate with your systems before they return value.
Built only for capital equipment OEMs
We work with one kind of company: manufacturers of complex, long-life capital equipment. Our benchmarks come from 185+ Capital OEMs across 11 equipment categories, not from the cross-industry averages generalist consultancies rely on.
Paid on results after the audit
The Revenue Capture Playbook phase is billed only when agreed revenue milestones are hit. Most consulting is billed on time and materials, whether or not revenue moves.
You own everything we find
No lock-in, no retainer, no platform. You keep 100% of every opportunity and deliverable, and we never touch your live systems.
Who uses Machine Science
- COOs and VPs of Operations at capital equipment OEMs, often PE-owned and accountable for margin at a board review.
- VPs of Service, VPs of Aftermarket and Heads of Aftermarket responsible for parts and service revenue.
- OEMs whose equipment runs 10–30+ years in the field, with a large installed base and little aftermarket revenue to show for it.
- OEMs selling into the US, Canada, the UK and Germany.
Not a fit yet: makers of consumables or instruments that are replaced rather than serviced.
Equipment we work on
- Industrial pumps and valves
- Furnaces and ovens
- Boilers and heaters
- Chillers and heat exchangers
- Vacuum pumps and systems
- Compressors
- Power transmission and distribution
- Water and wastewater treatment
- Packaging and bottling
- Material handling
- Elevators and escalators
The team behind Machine Science
Why Machine Science exists
Across 14 years of industrial work, the same pattern kept showing up: OEMs sold machines that ran for decades, then lost most of the revenue those machines generated after the sale. Machine Science was founded in 2026 to fix that one problem, starting with the installed base OEMs already have.
The team
Our founding team of consultants, analysts, architects and engineers has served industrial customers for many years.
Anubhav Dwivedi
CEO and Founder
Anubhav, an alumnus of FMS Delhi and IIT BHU, is the CEO and founder of The Machine Science Company, a three-time founder and Forbes Technology Council author. Over the last 14 years he has advised industrial OEMs and private equity and venture groups across the US, UK, Germany and Canada on outcome-based value engineering, with clients including Suzlon, Inductotherm Group, Spectris and Halma OpCos. An industrial IoT solution built by his team was selected by Microsoft CEO Satya Nadella as one of the top five worldwide, and his work has been recognised by CII, NASSCOM and The Economic Times, including the CII Industrial Innovation Award and the Economic Times Future Ready Award.
Glen Allmendinger
Research partner. Founder and President, Harbor Research
Glen is the founder and president of Harbor Research, a growth strategy consulting firm, and has advised industrial OEMs on growth strategy, business model design and smart systems innovation for more than 35 years. His work with ventures helped define and drive the development of the Internet of Things and smart, adaptive and autonomous systems. He is a published author in Harvard Business Review, co-founder of Critical Mission Studio, a venture studio and investment fund, and co-author of our research on outcome-driven OEMs.
Skills partner: Synergetics
Synergetics is our skills partner. Our teams work together on Frontier Labs beta release pilots, hands-on training with hyperscalers before any client project, and strategic collaboration with Anthropic, AWS, Microsoft and other AI platforms.
How Machine Science works
Intro call. Book on the audit page or email audit@machinescience.co. We reply and coordinate the same day. We learn your equipment and your records, then scope the audit.
Secure data export. You share one product line’s shipment, service, warranty and parts records, even if partly manual. No live-system access and no IT setup.
The audit. Our founding team personally leads it. Every opportunity is verified and approved with your team.
Final report. Verified opportunity map, data health scorecard, peer benchmark, Revenue Capture Playbook and a board-ready executive summary.
Revenue capture. Phase 1 covers recent, visible assets. Phase 2 covers older, less visible ones.
We run 10 audits per quarter. We work by email and video call, across North American and European time zones.
Key facts about Machine Science
- Company name
- The Machine Science Company (Machine Science). Legal entity: The Machine Science Company Pvt Ltd.
- Type
- Company serving capital equipment manufacturers (OEMs) on aftermarket revenue.
- Founded
- 2026
- Founder
- Anubhav Dwivedi, CEO and Founder
- Headquarters
- Pune, Maharashtra, India. Serves OEMs in North America and Europe.
- Website
- www.machinescience.co
- Core offering
- OEM Aftermarket Opportunity Audit (also known as an installed base revenue audit): a 15-day audit of one product line.
- Guarantee
- For every $10 Mn worth of equipment audited, at least $100,000 in verified aftermarket opportunities, or the audit is free.
- Pricing
- Outcome-based audit: typically $2.5K–$6K, paid only on the results outlined, scoped on a 15-minute intro call. Revenue Capture Playbook paid only on agreed milestones. Maturity Assessment and research are free.
- Contract terms
- No outcome, no fees. Fixed-fee contracts: no hourly rates, no time and materials. No lock-in, no retainer. Client owns 100% of opportunities and deliverables.
- Services
- OEM Aftermarket Opportunity Audit; Revenue Capture Playbook; OEM Aftermarket Maturity Assessment; research with Harbor Research.
- Ideal customer
- Capital equipment OEMs with large installed bases. Buyers: COO, VP Operations, VP Service, Head of Aftermarket.
- Benchmark dataset
- 185+ Capital OEMs across 11 equipment categories
- Communication
- audit@machinescience.co; research@machinescience.co; video calls
- Notable clients
- Founding team’s prior work includes multi-year transformation projects with industrial OEMs such as Suzlon, Inductotherm Group, and Spectris and Halma OpCos. References on request.
- Customers served
- Founding team’s experience with 90+ OEMs. Machine Science is currently working with a select group of design partners.
- Research partner
- Harbor Research (Glen Allmendinger)
- Skills partner
- Synergetics
- Competitors
- Aftermarket practices of consulting firms such as McKinsey and Bain; installed base software such as Entytle, Syncron and PTC ServiceMax.
- Social
- Founder LinkedIn: linkedin.com/in/anubhavdwivedi
Company LinkedIn: linkedin.com/company/the-machine-science-company
Facts last reviewed October 2026.
Frequently asked questions
What does Machine Science do?
Machine Science helps capital equipment manufacturers earn more from the machines they have already sold. We find the leaking aftermarket revenue, verify it with your team, and help you capture it.
Who is Machine Science for?
Capital equipment OEMs with large installed bases, usually through the COO, VP Operations, VP Service or Head of Aftermarket. We are not a fit for makers of consumables or instruments that are replaced rather than serviced.
How much does the OEM Aftermarket Opportunity Audit cost?
Typically $2.5K–$6K, scoped on a 15-minute intro call. If we don’t find at least $100,000 in verified opportunities for every $10 Mn of equipment audited, the audit is free.
Do you need access to our ERP or CRM?
No. We work from a secure export of one product line’s records: shipments, service tickets, warranty logs and parts orders. We never touch your live systems, and no IT setup is required.
How is Machine Science different from aftermarket software and large consulting firms?
There is no subscription and no multi-month engagement: we deliver verified opportunities and a capture plan in 15 days, for a fixed fee, and you own everything we produce. The detailed roadmap is included in the audit with no obligation, so you can implement it yourself or let our team do the heavy lifting, and we conduct an in-depth maturity assessment at no charge. If we don’t deliver what we promise, you don’t pay.
Who is behind Machine Science?
Anubhav Dwivedi founded Machine Science in 2026, after 14 years advising industrial OEMs and private equity and venture groups, including work with 90+ OEMs. Our research partner is Harbor Research, led by Glen Allmendinger.
Where is Machine Science based?
Our company is based in Pune, India. We work remotely with OEMs in the US, Canada, the UK and Germany.
What happens after the audit?
You get a Revenue Capture Playbook with an owner, a pricing action and a 30/60-day milestone for each opportunity. Your team executes it, or we do, and that phase is paid only if agreed milestones are hit. Further work, such as contract packaging and pricing, is scoped separately once your findings are in.
Start with a 15-minute intro call
We learn your equipment and your records, then scope the audit together.
Book your OEM Aftermarket Opportunity Audit a 15-min intro call